Tomoro Coffee, an Indonesian coffee chain, has made its debut in the Chinese market with the opening of its first location in Shanghai, as reported by World Coffee Portal.
Situated in the Qingpu E Link World Industrial Park, the Shanghai branch of the coffee chain will provide guests with a variety of beverages, including Americano.
Tomoro Coffee, backed by venture capital company ATM Capital, is set to compete with other coffee brands in the region, including Luckin Coffee and Starbucks.
In October 2023, Wang Chao, the managing director of Tomoro, outlined the brand’s intention to significantly expand its footprint in China. The plan involves opening two new outlets each day, with lease contracts already in progress for over 400 additional locations.
Founded in Jakarta in 2017, ATM Capital presently manages a portfolio of 18 businesses, which includes JumpStart Coffee, a company specializing in self-serve coffee machines and vending units.
In August 2022, Tomoro inaugurated its inaugural venue in Jakarta and has since expanded its network of stores to reach 200 locations throughout Indonesia.
During that year, the chain revealed its strategy to launch 4,000 stores across the South-East Asian market, with a specific plan for 2,000 stores in Indonesia.
Tomoro Coffee additionally targets the opening of approximately 500 stores in each of the following countries: Vietnam, Malaysia, Thailand, and the Philippines.