Pizza Hut continues to impress customers with their latest initiative, the “Your Mood, Your Pizza” campaign. As part of this innovative approach, the company has introduced a groundbreaking AI-powered mood detector device. This state-of-the-art technology analyzes facial cues and expressions of customers to provide personalized recommendations for pizzas that perfectly align with their current moods. Once again, Pizza Hut demonstrates their commitment to enhancing the dining experience and catering to individual preferences in an extraordinary way.
Pizza Hut becomes the first-ever QSR brand to harness the power of AI, revolutionizing the way it understands the mood of its consumers and assisting them in choosing their desired cravings.
This device has been installed in handpicked restaurants across Delhi, Lucknow, Hyderabad, Bangalore, and Chennai.
Aanandita Datta, CMO, Pizza Hut India., said, “At Pizza Hut, we believe that dining is more than just eating – it’s about the entire experience. With our new AI-powered mood detector, we’re taking that experience to the next level by offering personalized pizza recommendations based on our customers’ moods. We’re thrilled to bring this innovative technology to our customers and offer a new and exciting way for them to interact with our brand.”
The mood detector utilizes cutting-edge technology to provide a distinctive and customized ordering experience. Simply position yourself in front of the device, gaze into the screen, and allow the detector to calibrate your mood. In an instant, it will reveal a personalized pizza recommendation tailored just for you. By analyzing facial landmarks like eye movements, smiles, frowns, and more, the device employs a statistical model to detect your emotional expressions. It then compares these patterns with an extensive database comprising hundreds of thousands of publicly accessible images.
To ensure customer privacy, the AI system safeguards personal information by storing facial patterns as numerical data and refrains from saving any images in any format. This approach allows for the protection of individuals’ privacy while still enabling accurate analysis and detection of facial expressions.
The AI-powered device offers pizza recommendations that cater to both vegetarian and non-vegetarian preferences. It presents a diverse range of ten enticing and distinctive flavors from Pizza Hut’s latest menu. Some of these flavors include Mazedar Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesy, Nawabi Murg Makhni, and more. These options provide an exciting and varied selection for customers to choose from.