Hershey India Pvt Ltd, a prominent global snacking and confectionery company, has unveiled Choco Delights—a delectable milk chocolate bar with a delightful crunch. This introduction bolsters the company’s chocolate range in India and signifies its entry into the value-molded chocolate sub-segment.
“Hershey’s Choco Delights uniquely offers a fusion of smooth, melt-in-your-mouth chocolate and crunchy delights, providing the classic ‘chocolatey’ experience at an affordable price. It underscores our dedication to enhancing our chocolate selection in India and pioneering innovation to engage a wide range of consumers. With this debut, we aspire to establish a substantial presence in the thriving chocolate market, addressing various occasions cherished by chocolate aficionados,” remarked Luigi Mirri, General Manager of Hershey India and APAC, during the launch.
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Hershey’s Choco Delights addresses the growing demand for unique snacking experiences, accessible at reasonable price points. Crafted with the evolving snacking preferences of Gen Z, Millennials, and value-conscious consumers in mind, this product is curated to meet diverse demands in the snacking landscape.
The introduction of Choco Delights by Hershey’s marks a noteworthy achievement for the company, signaling its endeavor to broaden the brand’s influence in the chocolate segment within the country. Building upon prior successes with variants such as Hershey’s Kisses, Hershey’s Exotic Dark, Hershey’s Bars, and Hershey’s Choco Tubes, this launch further solidifies Hershey’s commitment to offering diverse and appealing chocolate options to its customers.
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