Fast&Up, India’s leading sports and health nutrition brand, is set to expand its presence in the UK market after successful placements in over 200 ASDA Stores Limited, a prominent British supermarket chain. The range is also accessible at leading Independent Pharmacies and Alliance Healthcare, the UK’s leading Pharmacy Wholesaler, complementing their established presence in India.
With a strong history of expansion in India and around 34 other international markets, including Europe and the USA, Fast&Up has curated a specialized range of nutritional supplements focusing on health, beauty, and wellness.
Entering the UK market during the pandemic, Fast&Up capitalized on two decades of experience with Swiss effervescent technology. Currently, the brand offers a variety of effervescent products in the UK, spanning three ranges, with Fast&Up Reload (electrolytes and vitamins) emerging as its #1 bestseller.
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Varun Khanna, Group CEO of Fullife Healthcare Pvt Ltd expressed, “It is a moment of pride for Fast&Up to have our products available in one of the largest supermarket chains in the UK. We are witnessing a growing interest from UK consumers due to the perceived quality, effectiveness, and results, aligning with their requirements. There is significant potential in the UK for our category, and we aim to capture that space. Our focus is on a holistic and long-term approach to expanding penetration and reach in international marketplaces, progressing to modern-trade, chemist outlets, and eventually broader general grocery stores, given the products broad acceptance and usage.”
After a successful presence at the 2023 TCS London Marathon Running Show, Fast&Up is now gearing up for an even larger presence in 2024, ensuring their products are readily available for consumers. The brand intends to hydrate runs across the country by partnering with companies and participating in fitness and wellness events.
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