Diageo India, one of the prominent alcohol and beverage companies in the country, has reinforced its commitment to combating drink driving by furnishing Telangana Police with 50 state-of-the-art Alcohol Breath Analysers.
The event was held in Hyderabad in the presence of Director General police Ravi Gupta, Additional DGP Railways and road safety Mahesh M Bhagwat along with senior dignitaries and members from the Diageo India team. Road Safety SP Gone Sandeep, LB Nagar Traffic DCP Srinivasulu, Cyberabad Traffic Additional DCPs Venugopal Reddy and Shivakumar and others were also present at the event.
Diageo India leads initiatives to promote anti-drink driving, notably through its flagship campaign, ‘Wrong Side Of The Road.’ This program employs a range of real-life scenarios to raise awareness among adults.
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Addressing the gathering, Director General of Police Ravi Gupta extended his appreciation to Diageo Company and the NGO CSR Box for their collaboration in supplying high-quality breath analyzers to the Telangana State Police Department. He emphasized the department’s pioneering role in several areas nationwide. Gupta underscored that this social responsibility initiative would bolster the capabilities of police personnel and contribute to curbing drunk driving. He expressed optimism that even saving a few lives with these devices would be a significant achievement.
Jagbir Singh Sidhu, Corporate Relations Director, Diageo India, said, “Promoting responsible consumption is one of the key pillars of Diageo India’s Society 2030: Spirit of Progress ESG plan.We stay committed to championing road safety in Indiaand promoting responsible consumption through focussed initiatives to curb underage drinking, drink driving, and binge drinking. Aligned to our ‘Wrong Side Of The Road’ program, these advanced alcohol breath analysers will support the TelanganaPolice Department in addressing the issue of drink driving and promoting road safety in the region.”
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Diageo’s “Wrong Side of The Road” initiative, developed in partnership with the United Nations Institute for Training and Research (UNITAR), seeks to enlighten participants about the ramifications of drink driving.
Moreover, Diageo India has partnered with over 25 Regional Transport Offices and set up tab labs to advocate awareness through the “Wrong Side of the Road” program.
Last year, over 230,000 adults engaged in this educational anti-drink driving campaign.