Bhookle, a pioneering “human-first” social sharing platform, has just made its debut in Chennai. This exciting venture is set to redefine the food delivery experience by bridging the gap between discerning customers and talented home chefs. At its core, Bhookle offers an enticing array of homemade meals that prioritize health, uniqueness, and diversity – all crafted by local culinary artisans.
Bhookle is dedicated to fostering connections among individuals who share a deep passion for food. By bringing together talented home chefs and enthusiastic patrons, Bhookle cultivates a vibrant and flourishing community, ensuring an extraordinary dining experience for all involved.
Bhookle’s inception was driven by a profoundly personal journey. Arvind, the Founder, embarked on a quest to rediscover the flavors of his mother’s dishes, realizing the profound emotional bond associated with her cooking. This journey ultimately sparked the vision of serving cherished memories through food.
“This unique concept is designed to evoke powerful memories associated with homemade meals prepared with love,” says Arvind.
“Bhookle stands out from other food delivery platforms in two distinct ways: human centricity and discovery,” adds Co-Founder and head of marketing, Uthra.
In contrast to conventional platforms that primarily emphasize menus and prices, Bhookle places a premium on the genuine human narratives that accompany each dish. It infuses the food ordering process with a sense of intrigue, love, and emotional connection, enriching the dining experience.
“Additionally, Bhookle is among the early adopters of the home food market, offering a diverse range of dishes that are often unavailable in restaurants. It serves as a common platform where various cultures are authentically represented”, says Shamala who is the Co-Founder and head of food.
While Bhookle provides a user-friendly app with all the standard features, it is actively advancing towards the integration of AI and machine learning to offer personalized meal recommendations and plans. Technology is seen as a facilitator, with chefs, food, and users remaining firmly at the heart of the platform’s identity.
Bhookle’s roster of home chefs comprises a diverse collective, with a remarkable 85% of them being women aged 25-65. These chefs hail from a wide range of regions within India and even possess international culinary backgrounds. Their enthusiasm for showcasing their culinary expertise lies at the core of Bhookle’s mission. As of today, Bhookle proudly boasts a thriving network of over 50 chefs in and around the city, offering an impressive array of over 800 diverse dishes that draw inspiration from various cultures and ethnicities.
Bhookle is dedicated to supporting and empowering home chefs by tackling three pivotal challenges: identity, financial independence, and entrepreneurship. It offers a platform that celebrates their culinary creations, provides an additional source of income, and assists them in navigating the intricacies of running a food business. Bhookle’s overarching goal is to catalyze a fresh wave of food entrepreneurs.
Bhookle places a strong emphasis on using local ingredients and adhering to sustainable food practices. Every dish is prepared fresh, with a commitment to avoiding refrigeration and bulk storage. Pre-ordering plays a key role in maintaining a balanced demand-supply equation and minimizing food wastage. Additionally, the platform is actively exploring partnerships to enhance efforts in reducing food waste.
As it launches in Chennai, Bhookle’s ambitions extend to spreading its presence in other Indian cities, with Bengaluru being the next destination on its expansion roadmap.