Bath & Body Works, the renowned American brand specializing in personal care and fragrances, celebrated the grand opening of its first store in Rajasthan. The esteemed retail organization, Apparel Group India, proudly announced this milestone on social media. Located within the vibrant premises of Celebration Mall in Udaipur, this new establishment marks the 37th physical store for Bath & Body Works in India.
“We are happy to announce the opening of Bath & Body Works newest store at Celebration Mall, Udaipur. This is our 1st store in Rajasthan and the 37th store in India,” said Apparel Group India in a LinkedIn post while sharing the pictures of the store.
In 2018, Bath & Body Works made its entry into the Indian market through a strategic partnership with Apparel Group India. Additionally, the company distributes its products in India through prominent beauty and fashion e-commerce platforms, including Nykaa, Myntra, and Amazon.
Based in Ohio, Bath & Body Works was founded in 1990 as a retail chain specializing in the sale of soaps, lotions, fragrances, and candles. The brand maintains a presence through a network of over 1,800 company-operated stores in the United States and Canada, in addition to more than 425 international franchised locations, as indicated on the company’s official website.
Headquartered in Dubai, UAE, Apparel Group is a prominent global conglomerate in the fashion and lifestyle retail sector. In addition to its association with Bath & Body Works, Apparel Group represents a diverse portfolio of over 80 brands, which includes renowned international brands in India such as Aldo, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, R&B Fashion, and Victoria’s Secret.