BabyOrgano, a direct-to-consumer (D2C) platform specializing in ayurvedic babycare, has successfully raised $150K in a pre-seed funding round. This funding round was led by DevX Venture Fund.
According to a press release from BabyOrgano, the company intends to utilize the funds to focus on new product development, scale up its customer base by 5 times, expand its team size, and raise awareness about ayurvedic baby care.
Co-Founded in January 2020 by Ridhi Sharma and Ripul Sharma, BabyOrgano is a company that creates safe and effective healthcare solutions for kids. The startup’s primary goal is to be modern, accessible, and easy to use for parents. It achieves this by offering products designed to provide kids with secure, natural, and effective healthcare solutions that mothers can trust.
As per the company’s statement, it meticulously attends to every minute detail, starting from ingredient sourcing to product formulations, and even the manufacturing processes.
Speaking on the occasion, Ridhi Sharma, Founder – BabyOrgano, said, “The funding comes at a time when we are seeking to expand our product range while increasing awareness about Ayurveda’s intrinsic strengths. At BabyOrgano, we work on offering the best-in-class health & wellness solutions based Ayurvedic products to the Indian Kids. We are at a stage in our growth journey where our focus is to launch new innovative products and benefiting more children with power of Ayurveda.Funding will be deployed towards these goals and creating a robust team.”
Explaining further, Ripul Sharma – Co-founder at BabyOrgano, said, “There are baby care brands that offer natural approach, but none of them offer the higher order benefit of ‘Ayurvedic,’ which creates a clear white space. BabyOrgano, a D2C startup stands out from the rest because we focus on nurturing early life with Ayurvedic approach and connecting kids with our 5000 years old culture. From ingredient sourcing to product formulations, and even the manufacturing processes, we are taking care of every minute details.”
Commenting on the funding, Umesh Uttamchandani, Co-Founder & CGO, DevX Venture Fund, “Our investment thesis largely revolves around having a strong founding team since that is what early-stage investing is all about. With Riddhi Sharma’s strong credentials in Ayurveda and their value proposition, we had no doubts in capabilities of the team. Also, the wellness and child + family health vertical is growing rapidly and we are confident about BabyOrgano’s prospects, given their high quality product range and domain expertise. Their strong emphasis on new products development and customer experience would enable them to scale rapidly as they expand their customer-base and team”.
BabyOrgano competes with the likes of MaaMitahara, Krya, and Baby Forest.
DevX Venture Fund operates under the umbrella of DevX, a co-working cum accelerator initiative established in 2017. The primary objective of DevX is to foster innovative startups by offering comprehensive resources and unwavering support, enabling them to scale rapidly in their respective domains.