Awsum, India’s first Ayurveda-inspired functional chocolate brand, has recently announced its availability on Akasa Air, as revealed in an Instagram post.
Founded by two friends, Pranav Sharma and Kritik Thakur, Awsum aims to address the challenges of modern-day lifestyle disorders encountered by urban working millennials. The brand incorporates Ayurvedic principles to produce healthier products without compromising on taste. Their chocolates are infused with herbs and nutrients, aiding the body in addressing health disorders associated with the demands of modern-day lifestyles.
Awsum Pioneers Functional Chocolate in India:
Moreover, the brand asserts that functional chocolate represents a novel and unexplored category in the Indian markets, with no comparable brands occupying the same space.
The concept of Awsum originated against the backdrop of the nationwide lockdown imposed by the government due to Covid-19 in 2020. The co-founders, personally grappling with issues like sleep deprivation, daytime lethargy, and anxiety, transformed their own experiences into the creation of the brand. Awsum is designed to assist people in addressing these challenges in a more convenient and exciting manner. The inception of their ‘Awsum’ idea took place at the Gurugram-based startup incubator, Huddle, known for closely collaborating with selected high-growth startups. Additionally, the company receives support and mentorship from a group of highly accomplished individuals and industry experts.
Read Other Articles: Indian chocolate brands sweep over 20 awards at the Academy of Chocolate Awards 2023