E-commerce giant Amazon recorded 11 crore customer visits, with over 8,000 sellers surpassing INR 1 lakh in sales during the first 48 hours of the Amazon Great Indian Festival 2024.
Saurabh͏͏ Srivastava,͏͏ VP–Categories͏͏ at͏͏ Amazon͏͏ India,͏͏ stated,͏͏ “We͏͏ are͏͏ excited͏͏ to͏͏ see͏͏ the͏͏ largest͏͏ opening͏͏ ever,͏͏ with͏͏ a͏͏ record͏͏ 11͏͏ crore͏͏ customer͏͏ visits͏͏ and͏͏ the͏͏ highest͏͏ number͏͏ of͏͏ Prime͏͏ members͏͏ shopping͏͏ during͏͏ PEA.͏͏ Additionally,͏͏ we͏͏ witnessed͏͏ exceptional͏͏ participation͏͏ from͏͏ sellers͏͏ across͏͏ India,͏͏ including͏͏ small͏͏ and͏͏ medium͏͏ businesses,͏͏ with͏͏ thousands͏͏ of͏͏ sellers͏͏ becoming͏͏ lakhpatis͏͏ in͏͏ the͏͏ first͏͏ 48͏͏ hours͏͏ of͏͏ AGIF͏͏ ’24.”
Tier͏͏ 2͏͏ and͏͏ 3͏͏ Cities͏͏ Drive͏͏ Sales:
Regarding͏͏ categories,͏͏ nearly͏͏ 80͏͏ per͏͏ cent͏͏ of͏͏ all͏͏ television͏͏ orders͏͏ originated͏͏ from͏͏ tier͏͏ 2͏͏ and͏͏ 3͏͏ cities,͏͏ with͏͏ 50͏͏ per͏͏ cent͏͏ of͏͏ customers͏͏ opting͏͏ for͏͏ EMI͏͏ as͏͏ their͏͏ payment͏͏ method,͏͏ according͏͏ to͏͏ the͏͏ company.͏͏ Overall,͏͏ the͏͏ e-tailer͏͏ reported͏͏ a͏͏ 40͏͏ per͏͏ cent͏͏ rise͏͏ in͏͏ no-cost͏͏ EMI͏͏ transactions,͏͏ with͏͏ 90͏͏ per͏͏ cent͏͏ of͏͏ EMI͏͏ purchases͏͏ concentrated͏͏ on͏͏ mobiles,͏͏ TVs,͏͏ and͏͏ appliances.
Continue͏͏ Exploring:͏͏ Amazon India͏͏ unveils͏͏ AI͏͏ chatbot͏͏ Rufus͏͏ ahead͏͏ of͏͏ Great͏͏ Indian͏͏ Festival͏͏ sale
Fashion͏͏ and͏͏ Beauty͏͏ Boom:
Amazon͏͏ Fashion͏͏ and͏͏ Beauty͏͏ experienced͏͏ over͏͏ 60͏͏ per͏͏ cent͏͏ of͏͏ new͏͏ customers͏͏ coming͏͏ from͏͏ tier͏͏ 2͏͏ cities͏͏ and͏͏ beyond,͏͏ accounting͏͏ for͏͏ more͏͏ than͏͏ 55͏͏ per͏͏ cent͏͏ of͏͏ total͏͏ orders͏͏ placed͏͏ within͏͏ the͏͏ first͏͏ 48͏͏ hours͏͏ of͏͏ the͏͏ sale.
SMBs͏͏ Achieve͏͏ Sales͏͏ Milestones:
In͏͏ terms͏͏ of͏͏ sellers,͏͏ the͏͏ company͏͏ noted͏͏ that͏͏ small͏͏ and͏͏ medium͏͏ businesses͏͏ (SMBs),͏͏ including͏͏ women͏͏ entrepreneurs,͏͏ weavers,͏͏ and͏͏ artisans,͏͏ sold͏͏ more͏͏ than͏͏ 1,500͏͏ units͏͏ per͏͏ minute͏͏ during͏͏ the͏͏ first͏͏ 48͏͏ hours.
Continue͏͏ Exploring:͏͏ SMBs͏͏ to͏͏ launch͏͏ over͏͏ 9,500͏͏ new͏͏ products͏͏ in͏͏ Amazon’s͏͏ festive͏͏ sale
Amazon͏͏ recently͏͏ launched͏͏ three͏͏ new͏͏ fulfillment͏͏ centers͏͏ (FCs)͏͏ in͏͏ Delhi͏͏ NCR,͏͏ Guwahati,͏͏ and͏͏ Patna͏͏ to͏͏ enhance͏͏ its͏͏ pan-India͏͏ logistics͏͏ network͏͏ ahead͏͏ of͏͏ the͏͏ festive͏͏ season.͏͏ The͏͏ company͏͏ also͏͏ announced͏͏ the͏͏ creation͏͏ of͏͏ over͏͏ 100,000͏͏ seasonal͏͏ job͏͏ opportunities͏͏ across͏͏ its͏͏ operations͏͏ network͏͏ in͏͏ the͏͏ country.