Khari Foods, the clean-label snack brand owned by Grahill Wellness Pvt. Ltd., has wrapped up a ₹3 crore seed funding round with Meri Punji Pvt. Ltd. leading the charge. The funds will help turbocharge several verticals — from R&D and new product development to team growth, retail expansion, and sharpening its marketing edge.
The Gurgaon-based startup, known for its health-forward snacks without palm oil or maida, is eyeing aggressive growth in both major metros and rising Tier 2 cities. It’s currently riding on a projected 208% increase in Annual Revenue Run Rate (ARR) for this financial year — a clear signal that the brand is tapping into a fast-expanding market of wellness-conscious Indian consumers.
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Co-founder and CEO Yash shared that this fundraise is more than just a financial milestone — it’s a momentum shift. “We’ve spent three years building the brand from the ground up, staying profitable through bootstrapping. This funding lets us dream bigger — double down on innovation, widen our reach, and roll out snacks that are tasty, healthy, and uniquely Indian.”
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What sets Khari Foods apart in a cluttered snack aisle? They own the entire production line, thanks to a fully integrated manufacturing facility in Haryana. Their control over every stage — from sourcing to packaging — lets them experiment with custom recipes and novel snack formats tailored to Indian taste buds, particularly those between 20 to 40 years of age who want indulgence without guilt.
Here’s how the fresh capital will be used:
- Accelerating R&D: Launching fresh product lines that push the boundaries of healthy snacking
- Team Expansion: Bringing in new leadership and internal talent to fuel the next growth phase
- Brand Building: Strengthening presence both online and in physical retail stores
- Distribution Growth: Doubling down on e-commerce partnerships and offline retail reach
As India’s health snack segment heats up, Khari Foods looks ready to sprint ahead — not just by following trends, but by creating them.
