FES Café, a quirky new player in the food space, just bagged ₹3 crore in seed funding from entrepreneur Aakash Anand and his venture studio, Wolfpack Labs. With the cash infusion, the brand is gearing up to take its dessert-driven café experience beyond NCR and into the national spotlight. The plan? Cross 100 outlets by FY2027.
Helmed by founder Vidur Mayor, FES Café isn’t trying to be your average coffee shop. Instead, it’s rewriting the rules of the café scene by putting desserts front and center. From warm, gooey cookies to eggless cakes, nostalgia-heavy puddings, and unconventional bakes, FES is about indulgence first, caffeine second. The spaces themselves are designed for younger crowds—think Gen Z and millennials looking for something between a sugar rush and a creative hangout.
The funding will go toward launching FES’s first outlet in Delhi this July, with a second café in Gurgaon’s business district arriving in September. A Jaipur launch is already in the pipeline for December. Beyond cafés, FES is also testing dessert delivery hubs and packaged formats, aiming to bring their creations to customers who may never step foot inside one of their stores.
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To scale faster, the brand is going hybrid—with a mix of company-owned and franchise-supported outlets under a COCO-FICO model. This approach is expected to help them expand without losing brand control or diluting the experience.
“This whole thing started because we felt desserts weren’t getting the love they deserve,” said Vidur Mayor. “People go out for coffee or dinner—but why not just for a damn good cookie or pudding? We wanted to build places that celebrate sweetness, joy, and community. With Wolfpack behind us, we’re just getting started.”
And it’s not just talk. FES says it’s seen 3x revenue growth in its first three months, reached store-level EBITDA of nearly 30% by month four, and posted a 347% jump in delivery sales over a 90-day window. By June 2025, they were handling more than 10,000 orders a month—and were already EBITDA-positive at the company level.
In a space saturated by coffee chains and cookie-cutter cafés, FES is making a bold bet: that India’s next big café chain will be built not on lattes, but on lava cakes and creamy puddings.
