Delhi-based footwear label Gully Labs just scored a fresh ₹8.7 crore in seed funding as it gears up to take its uniquely Indian sneaker story to more streets and stores across the country. The round includes ₹7.6 crore in equity and ₹1.1 crore in venture debt.
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Launched in 2023 by Arjun Singh and Animesh Mishra, the brand fuses traditional Indian art with high-end sneaker craftsmanship—think Phulkari embroidery stitched into streetwear silhouettes. It’s not just fashion—it’s storytelling on your feet.
This funding round was led by Zeropearl VC, with an impressive line-up of backers joining in: Bounce co-founder Vivekananda Hallekere, Yogabar’s Suhasini Sampath, Jar’s Nishchay AG, and Ashutosh Valani of Renee Cosmetics. Micro-VCs Untitled Ventures and Atrium Ventures also joined the cap table, while Stride Ventures backed the startup with venture debt.
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Before this, Gully Labs had quietly raised ₹1.1 crore in a pre-seed round, using it to prototype and launch their debut line of culturally rooted sneakers. Now, with deeper pockets, the founders are aiming big—new styles, brand-owned retail stores, and a stronger grip in metro cities where culture meets street style.
At a time when global sneaker trends dominate, Gully Labs is putting Indian identity front and center—one pair at a time.
