Swiss luxury coffee brand Nespresso has officially set foot in India’s retail landscape, unveiling its first boutique at Nexus Select Citywalk in Saket, Delhi. This marks a significant step for the brand as it taps into India’s fast-growing market for high-end coffee, with plans to scale up its retail presence in the coming years.
Sakshi Goel, Associate Executive Director at CBRE, shared her excitement about the launch on LinkedIn: “Bringing Nespresso to India has been a long-standing dream. I remember walking past their boutique on George Street, Sydney, more than a decade ago and hoping to one day work on their India entry. Now, that dream is a reality with the launch of the first Nespresso Boutique in Delhi.”
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Though Nespresso is new to India’s retail scene, the brand has been sourcing premium green coffee from the country since 2011. Today, Indian coffee is a key ingredient in nearly 20% of Nespresso’s global blends. The company works directly with about 2,000 farmers in Karnataka, ensuring a consistent supply of high-quality beans for its signature coffee capsules.
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For now, Nespresso’s coffee pods are imported from Switzerland, with a 10-capsule pack priced at ₹950 and a 50-capsule pack at ₹4,750. The brand is keeping a close eye on pricing and import duties, particularly in light of the recently signed free trade agreement between India and the European Free Trade Association (EFTA), which includes Switzerland.
