Coyu is the latest player in India’s ever-expanding fashion retail scene, but it’s not just another platform in the crowd. Positioned in the mid-premium segment, this multi-brand fashion and lifestyle venture is carving out its own space, focusing on curated, high-quality apparel for modern women.
Founded just four months ago, Coyu is the brainchild of two industry heavyweights—Mohit Gupta, co-founder of Zomato and former COO of MakeMyTrip, and Mukesh Bansal, the visionary behind Myntra and Cult.fit. The name Coyu is derived from “curated for you” and “collected for you,” reinforcing the brand’s promise of a thoughtfully selected range of premium fashion.
Since its October 2024 launch, Coyu has brought on board over 50 national and international brands. It made its retail debut in Delhi with two stores and a direct-to-consumer (D2C) website on the same day. Recently, the brand opened its 6,000 sq. ft. flagship store at the IREO complex in Gurugram, signaling its commitment to a strong offline presence.
Now, Coyu is gearing up for an aggressive expansion across India, with plans to scale both its store count and brand portfolio while cementing itself as a major omnichannel retail player.
Why Coyu? A Fresh Take on Premium Fashion
With countless fashion retailers already in the market, what makes Coyu stand out? According to founder and CEO Mohit Gupta, India’s online fashion boom over the past decade has primarily catered to mass-market and luxury consumers. However, the mid-premium segment—priced slightly above brands like Zara—remains an underserved space, particularly for women.
“Women’s fashion is fundamentally more complex than men’s. It involves more silhouettes, a greater variety of textiles, intricate detailing, and considerations around fit, modesty, and boldness,” Gupta explains. “Despite this, very few retailers have effectively addressed these nuances. There’s a gap between fast fashion and high-end luxury, and we’re here to bridge that.”
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Beyond the products themselves, Coyu is also tackling an industry-wide challenge: making premium fashion discovery seamless and cost-efficient for both shoppers and brands.
Funding and Growth Plans
Backed by strong investor confidence, Coyu raised approximately $26 million in mid-2024 from Prosus Ventures, Peak XV, and Sofina, along with several angel investors. This funding is fueling the brand’s expansion, allowing it to scale both its physical and digital presence.
Brand Lineup: Global Meets Local
Coyu’s portfolio currently includes a mix of established international labels and homegrown Indian brands. Some of the global names on offer include Karen Millen and Sister Jane (UK), DKNY (New York), Salsa Jeans (Portugal), and Sylvian Heach (Italy).
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On the domestic front, Coyu features designers like Saaksha & Kinni, Karaj Jaipur, Silai Studio, Rainas, Sheetal Batra, Our Love, Dash and Dot, and Linen Bloom, among others.
With a strong foundation, a clear vision, and a rapidly growing presence, Coyu is set to redefine the premium fashion landscape in India.
