Fast-growing QSR brand BIGGUYS is making an aggressive push into the Indian market with plans to open 150 cloud kitchens by 2030. The company expects this move to supercharge its growth, boosting revenue to ₹72 crore, according to a statement released on Thursday.
BIGGUYS will begin by launching 50 cloud kitchens in 2025, aiming for an initial revenue target of ₹24 crore. Over the next five years, it plans to triple its kitchen network, capitalizing on the rising demand for affordable, high-quality chicken QSR options.
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Why Cloud Kitchens? The BIGGUYS Playbook
“Cloud kitchens are not just a trend—they are reshaping India’s QSR space. This model gives us the freedom to scale rapidly without the burden of high real estate costs. We’re bringing BIGGUYS’ signature chicken flavors to more people while keeping our operations lean and efficient,” said Biraja Rout, Founder of BIGGUYS.
Unlike traditional restaurant chains, which require significant investment in physical outlets, BIGGUYS is betting on a digital-first, asset-light expansion strategy. The company is targeting Tier 1, Tier 2, and emerging Tier 3 cities, where the appetite for quick, affordable, and high-quality chicken-based meals is growing rapidly.
Omnichannel Growth & Market Expansion
BIGGUYS is positioning itself as a hybrid QSR brand, catering to both delivery-first consumers and dine-in enthusiasts. By leveraging an omnichannel approach, the company aims to strengthen its presence across food delivery platforms while also experimenting with select physical outlets in key locations.
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The brand, known for its Indian-inspired chicken wings and bold flavors, was founded by Biraja Rout, who also launched Biggies Burger. With this latest expansion plan, BIGGUYS is looking to disrupt India’s fast-food market and establish itself as a major player in the country’s growing chicken QSR segment.
