In an effort to improve diabetes management and promote early testing, Protinex Diabetes Care has partnered with Apollo Health Co (Apollo 24|7). To celebrate World Diabetes Day, they are offering a free HbA1c test with every purchase of a Protinex Diabetes Care pack.
HbA1c test with Protinex Diabetes Care packProtineX
This collaboration aims to raise awareness about diabetes care and the importance of regular testing for long-term blood sugar management. The HbA1c test, considered the gold standard for monitoring glucose levels over the past two to three months, can be scheduled with a home collection appointment through Apollo 24|7. The offer is available until November 30, according to Indian Retailing.
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With over 101 million Indians living with diabetes (11.4% of the population) according to ICMR study, this new initiative encourages individuals to regularly check their blood glucose levels and take control of their health. Proper management and lifestyle changes can significantly improve quality of life for those with diabetes.
Meanwhile, Sriram Padmanabhan, Marketing Director, Danone India released a statement, saying, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about early diagnosis and management. This World Diabetes Day, we are proud to collaborate with Apollo Health Co (Apollo 24|7) to empower individuals in their diabetes management journey. By offering a complimentary HbA1c test, we hope to remove some of the barriers that prevent individuals from regularly monitoring their health. Through this synergy, we are dedicated to raising awareness about the benefits of protein and fibre in managing diabetes and making a meaningful impact on diabetes care in India.”
Protinex at Apollo retail stores and online platforms
Notably, Protinex Diabetes Care offers a formula designed to support blood sugar control, enriched with essential nutrients and 11 immuno-nutrients to boost immunity. The Low GI formula and high fibre content also help reduce cholesterol. Through this partnership, Protinex highlights the importance of early diabetes diagnosis and effective management.
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Furthermore, Madhava Krishna (VP – Category) from Apollo Health Co (Apollo 24|7) stated, “Our partnership with Protinex Diabetes Care aligns perfectly with this vision by making essential diabetes testing widely available. Protein and fibre play crucial roles in diabetes management, helping regulate blood sugar and maintain sustained energy. By incorporating these nutrients in diet alongside regular health checks, we aim to support individuals in taking meaningful steps toward managing their health. Together, we hope to create greater awareness and make diabetes care more accessible for all.”
Besides the HbA1c test offer, Protinex Diabetes Care will be highly visible in Apollo retail stores and online platforms. The goal is to reach many consumers and educate them on the importance of early diabetes diagnosis and management. Apollo will also provide a dedicated toll number for inquiries, making it easier for people to get information on testing and other health services.