Beauty and personal care appliance startup Protouch has secured ₹17.7 crore ($2 million) in a pre-Series A funding round led by venture capital firm GVFL, with participation from Enrission India Capital and Anicut Capital. The round values the company at around $10 million post-money.
The Bengaluru-based startup plans to use the fresh funds to broaden its product lineup, strengthen its research and development capabilities, and scale both online and offline distribution across India and international markets. Protouch also aims to set up its own manufacturing unit over the next few years as part of its long-term expansion strategy.
Founded in 2022 by entrepreneur Tanisha Lakhani, Protouch focuses on technology-driven beauty and grooming appliances designed for Indian consumers. Its portfolio includes LED-based skincare and haircare devices, automatic multi-stylers powered by airflow technology, ceramic trimmers, and a growing range of grooming tools, serums, and personal care products.
In just two and a half years, the company claims to have served more than two lakh customers in India and entered the Middle East market. Over the same period, it has achieved a 15-fold increase in revenue while remaining profitable. Prior to this round, Protouch had raised around ₹8 crore in funding. The brand’s products are available through its own direct-to-consumer website and major ecommerce marketplaces, including Amazon, Flipkart, and Myntra.
Mihir Joshi, Managing Director of GVFL, said the investment reflects confidence in Protouch’s ability to lead the growing beauty-tech segment in India. He added that the company’s focus on innovation and consumer insight brings salon-quality experiences into homes.
Founder Tanisha Lakhani said the funding will help accelerate the brand’s mission to make professional-grade beauty devices accessible to households, adding that consumers today seek faster and more efficient solutions powered by smart technology.
