Allen Solly, owned by Aditya Birla Fashion and Retail, has launched a new brand identity and opened its largest store in India in Hyderabad’s Banjara Hills, the company announced on Tuesday, October 28.
New Allen Solly offers 10,000+ styles
Notably, the store covers 5,300 sq. ft. across three floors, offering 10,000+ styles, a wedding studio, and on-site professional tailors.
According to Indian Retailing, Richa Pai, chief operating officer, of Allen Solly released a statement, saying, “We are thrilled to introduce our flagship store in Banjara Hills, Hyderabad. This store represents a new retail identity for Allen Solly, rooted in our rich Nottingham heritage. We are confident that this will become Hyderabad’s go-to destination for the modern Indian consumer who embraces international style trends.”
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Owned by Aditya Birla Fashion and Retail Ltd. (ABFRL), Allen Solly was introduced to India in 1993 by Madura Fashion & Lifestyle, a division of ABFRL.
Known for its women’s Western wear, Allen Solly has made a unique mark in India’s fashion scene. Aditya Birla Fashion and Retail Ltd reported a consolidated loss after tax of Rs 214.92 crore for the first quarter ending June 30, 2024, due to higher expenses in a slow consumption environment.