Popcorn & Company, a gourmet popcorn brand, landed an investment worth INR 75 lakh in the recent episode of Shark Tank India 3, currently streaming on the OTT platform Sony LIV. The brand secured a significant investment from Ms. Namita Thapar, Executive Director of Emcure Pharmaceuticals, one of the sharks on the show.
Founded in 2020 by Vikas Suri, Popcorn & Company aims to establish itself as India’s leading gourmet popcorn brand. The brand emphasizes its dedication to sourcing top-quality ingredients and maintaining consistency to provide customers with an exceptional popcorn experience. With a diverse range of over 12 varieties of Butterfly and Mushroom popcorns, complemented by a wide selection of both international and Indian flavors, Popcorn & Company has quickly made a name for itself in the market.
The company will use the newly acquired funds to strategically enhance stock inventory and bolster marketing initiatives. This strategic allocation aims to position the company for rapid expansion and increased market penetration.
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Vikas Suri, CEO and Founder of Popcorn & Company, shared his excitement about the investment, saying, “Our goal is to transform snacking by creating flavors influenced by India’s rich culinary heritage. Securing this investment is a significant milestone for us. It reflects confidence in our vision and the unwavering dedication of our team. With the Sharks now on board, we are poised to elevate Popcorn & Company to new levels.”
With a steadfast dedication to quality, innovation, sustainability, and customer satisfaction, Popcorn & Company is positioned to significantly influence the future of the popcorn market in India. Particularly, the company’s Movie Night Kit provides a distinctive and convenient way to savor gourmet popcorn at home, ideal for preparation in a microwave or pressure cooker. Perfect for family get-togethers or relaxed snacking moments, the Movie Night Kit is sure to captivate snack lovers with its variety of flavors and experiences.
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