Ghodawat Consumer Ltd. (GCL) is charting an ambitious growth path as it pushes deeper into staples and impulse categories while reshaping its operating model to stay lean and responsive to market demand. The company, led by CEO Salloni Ghodawat, has crossed ₹1,200 crore in revenue and is aiming to touch ₹1,500 crore in the near term, with a goal of sustaining double-digit growth over the next three years.
The company is investing heavily in an asset-light model to scale faster. Currently operating three contract manufacturing units (CMUs), it plans to add eight more before the year closes, strategically located near raw material hubs or consumption centers to optimize supply chains.
Portfolio diversification remains a central strategy. Through acquisitions, Ghodawat Consumer has brought Coolberg, a non-alcoholic beer brand, and To Be Honest (TBH), known for its vacuum-cooked snacks, into its fold. Together, these brands offer nearly 30 SKUs and are gaining traction across modern trade, quick commerce, and online channels, which now contribute more than 60 percent of revenues. Coolberg recently secured a listing in the CSD network, giving it nationwide access, while TBH is set to roll out a protein-based range.
Distribution expansion forms the backbone of GCL’s growth playbook. With a marketing budget exceeding ₹25 crore, the company is strengthening its sales network, targeting both rural markets—where it already holds a strong presence—and metropolitan hubs to broaden its reach. The snack segment is expected to gain further momentum with GST rates reduced from 12 to 5 percent, improving affordability.
Retail also plays a role in its expansion. GCL currently operates 180 Star Local Mart stores and is eyeing 250 outlets by the end of this year, reinforcing its multi-channel presence.
