For the festive season, bigbasket, a TATA company, has teamed up with Tanishq to offer exclusive gold and silver coins for Dhanteras. Customers can order Tanishq’s Lakshmi Ganesh Silver Coin (10 g, 999.9 purity), 22 Karat Gold Coin (1 g), and 22 Karat Gold Coin with Lakshmi Motif (1 g) on bigbasket and get them delivered within 10 minutes.
Bigbasket to offer Diwali wish lists in 10 mins
As Dhanteras marks the start of Diwali and is a key time for buying gold and silver to symbolise wealth and prosperity. Bigbasket’s quick delivery lets customers in many cities across India celebrate this tradition easily and conveniently.
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According to Indian Retailer, Seshu Kumar, Chief Buying and Merchandising Officer, bigbasket released a statement regarding the collaboration, saying, “Our partnership with the Tata ecosystem and in particular the collaboration with Tanishq is very strategic for us.”
“We have always been known as a strong player in food & perishables as a category, however, with such collaborations, we hope that our customers see value in our extended offering – whether it is Gold & Silver coins or electronics or home appliances. This Diwali, bigbasket is committed to fulfilling all our customers’ Diwali wish lists in 10 mins,” – he added.
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Meanwhile, Pelki Tshering, Chief Marketing Officer, Tanishq commented, “We are thrilled to partner with bigbasket to bring our exquisite gold and silver coins directly to customers’ homes. Dhanteras holds immense significance, and through this partnership, we aim to make it easier for people to partake in the time-honoured tradition of purchasing gold, symbolising prosperity and good fortune.”
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This collaboration shows bigbasket’s effort to go beyond groceries and meet the demand for high-value items like gold and silver. With a 10-minute delivery, bigbasket combines trust, quality, and convenience, making it the go-to place for Diwali essentials this year.
Furthermore, Tata group’s ecommerce venture, Neu, is introducing “Neu Flash” for quick commerce. This service will offer groceries, electronics, and fashion to select users. Neu Flash will use BigBasket for groceries, Croma for electronics and phones, and Tata Cliq for fashion and lifestyle products, starting with select SKUs.