Amazon India has started a digital campaign to help customers stay aware of cyber frauds and scams amid the busy Great Indian Festival.
Amazon #AapkeHittMeJaari campaign
To educate users on safe online transactions, e-commerce giant has launched the #AapkeHittMeJaari campaign on YouTube Shorts. The campaign raises awareness about phishing scams, OTP frauds, lottery cons, and hiring scams, the company said.
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As per INC42, Amazon mentioned, “The videos shed light on phishing and hiring scams, using the backdrops of modern dating woes, office meetings and festive shopping excitement.” Besides entertaining, it educates users on not sharing CVV/OTP numbers, checking URLs and email headers, and spotting people pretending to be associated with Amazon.
Amazon introduces ‘Rufus’ AI and fulfilment centres for customers
Interestingly, the online marketplace is engaging shoppers with various initiatives during its festive sale. Last month, Amazon India introduced Rufus, a generative AI-powered shopping chatbot, before the Great Indian Festival sale. The chatbot aims to improve customer experience and simplify shopping using AI.
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In the previous month, Amazon opened three new fulfilment centres in Delhi NCR, Guwahati, and Patna to help over 2.5 lakh sellers in the region. These centres have a combined storage space of 1.2 million cubic feet, allowing sellers to better serve customers and create job opportunities.
To encourage more sellers to join the platform, Amazon India announced it would reduce selling fees by up to 12% across various product categories In August.