Skechers has just pulled off a star-studded move in India. The global footwear giant has brought onboard Bollywood heartthrob Kartik Aaryan as its latest brand ambassador. Known for his box office hits and effortless charm, Kartik will be seen leading the brand’s new campaign for its signature Hands Free Slip-ins collection.
This collaboration isn’t just about a famous face in new shoes. For Skechers, it’s a carefully calculated step in expanding its appeal across India’s fast-growing lifestyle and athletic footwear space.
Rahul Vira, CEO of Skechers South Asia, had high praise for their new partner: “Kartik represents everything Skechers stands for—style, agility, versatility, and a touch of boldness. He’s someone who connects deeply with today’s generation. His energy is infectious, and his influence will help us stay ahead in the minds of Indian consumers who are increasingly looking for both fashion and function.”
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Kartik, never one to take on partnerships lightly, said the decision to join the Skechers family was a no-brainer. “Skechers really caught my attention with their innovation, especially the Slip-ins. For someone who’s constantly on the go, it’s a game-changer. No bending down. No hands. Just slide in and move. It’s that simple, and that cool,” he shared. “I’ve always been drawn to brands that challenge the norm, and Skechers does that with comfort and creativity. I’m looking forward to walking this path with them.”
With this announcement, Kartik joins a growing league of Skechers ambassadors. The list includes fellow Bollywood star Ananya Panday, Indian football icon Sunil Chhetri, global stars like Harry Kane and Isco Alarcón, and cricket sensations Jasprit Bumrah and Ishan Kishan. The brand has also been championing emerging sports like pickleball, bringing athletes such as Sonu Vishwakarma and Vrushali Thakare into the fold.
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As Skechers continues to blend innovation with trend-forward designs, Kartik Aaryan’s mass appeal and modern style may just be the spark that propels the brand’s next big leap in India.
