FitFeast, the rising homegrown protein snack brand that puts taste on par with nutrition, has announced two major wins: a ₹5.5 crore seed funding round led by Inflection Point Ventures (IPV), and the onboarding of former Australian cricket legend Shane Watson as both investor and brand ambassador.
The seed round also saw backing from Raghav Singhal (founder of Swasthum Wellness) and Santosh Govindaraju, a known name in the sustainability and investment ecosystem. FitFeast plans to put this capital to work by building a stronger D2C footprint, expanding into marketplaces and quick commerce, scaling up marketing, strengthening its leadership team, launching new India-focused high-protein products, and improving its metro and tier 1 distribution reach.
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Watson’s role is more hands-on than symbolic. Apart from lending credibility through his public presence, he brings sharp business acumen and deep insights from the world of sports nutrition. Joining him in supporting the brand is Indian cricketer Axar Patel, who’s also an investor and ambassador.
Speaking about his decision to come onboard, Watson shared, “When I first tasted FitFeast’s Protein Chips and the Malai Kulfi Protein Shake, I didn’t expect to be this impressed. I kept coming back to them, and after a few months, I realised this was more than a passing interest. I believe in what FitFeast is building, and I’m here for the long haul.”
Founded in 2021, FitFeast was born out of a simple yet audacious goal: to make protein-rich food a regular part of Indian diets without compromising on flavour. Think dessert bars, smoothie shakes, or crunchy chips—all infused with meaningful protein content but made for Indian palates.
At the heart of this venture is Aditya Poddar, a young founder whose personal transformation fuels his business vision. With a B.Tech in IT from JIIT and an early career stint at AXA in analytics, Aditya had already started two ventures during his college years. But FitFeast came from a deeper place: a 20kg weight loss journey that made him rethink what healthy eating could taste like. In its very first year, Aditya bootstrapped the company to ₹1 crore in ARR—no external capital, just hustle and insight.
FitFeast isn’t chasing fads. It’s reshaping everyday snacking with products that feel indulgent but fuel the body—and now, with backing from investors who understand both performance and taste, the startup seems poised for a strong run.
